2010年10月10日 星期日

How does a brand name | brand shoes Jiangdu committed to autonomy

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Footwear industry began in the 20th Jiangdu Century, 60's and early 90 of considerable size, has sold the group the city, almost 3,000 shoe companies person staff of 40,000 shoes per year, about 10 million pairs of shoes throughout the country as a whole. Jiangdu shoes, a traditional pillar industries. However, a size usually small, less competitive brand awareness and thus less competitive products on the market, so that the benefits difficult. To avoid this traditional industry has become a "bird cage" in recent years, companies Jiangdu shoe brand like his life to take root the same as a seed in their hearts. Currently, there are almost 20 registered trademarks. Among them, the "Eight Eccentrics", "long time", "Jinz Hao" is of Jiangsu Province in 2003-2004, as recommended by the consumer of the brand. Many bosses soon sighed, I did not even Jiangdu brand shoes make the dress for others to scale, the standard is very difficult. have now is our own brand, the greater feel hard drive is bigger.
Jiangdu shoes in the 80s were brilliant, was known as "The Chinese have a hole every 15 Jiangdu shoes." In 1995 the Soviet government began Jiangdu in the area in the shoe market, Commerce City, built after several years of footwear market to take shape, Jiangsu Province, the largest center and wholesale distribution of footwear. Industry trade of the city of shoes to 388 households, their own production companies with 388 shoes daily about 50,000 pairs of shoes direct subsidies on the ground, the annual turnover of 13 billion dollars. The hot shoe material shoe market has led the rise, users of the City of cases pending more than 170 shoe materials, have an annual turnover of U.S. $ billion. Jiangdu footwear leader raised again long, the famous production base of shoes. The development of large shoes and Jiangdu some well-known national brands, manufacturers of production licenses are locked, was the boat to the sea once common practice. Over the first phase of this approach proved successful, allow access to the development of the shoe Jiangdu the first race, asked the town, and gradually formed the basic equipment, industrial employment and industrial benefits. But after the company of a certain size, so the production boat into the sea of thought difficult to achieve its own brand development as a bottleneck limiting growth. Jiangdu Wenzhou shoes and leather shoes began almost at the same time allowed by the development of the brand. At that time something together at the mall, people call our "boss" is the trade-chief of the city a number of precedents Youda joked spoke. Wenzhou has become the largest manufacturer of shoes and processing bases, with their more famous brands of shoes, many companies in the chain of production, daily production of over 10,000 pairs of shoes. The shoe manufacturer Nissan Jiangdu only in the more than 1,000 pairs of shoes to the main reason for the difference is not his own brand, can not as a separate market.
Chun Xiao Mian is felt in America. Brands, brand, now in the business city business depot first. In particular, last year's "Eight Eccentrics" of Yangzhou City is received after the famous brand with the name, also a tremendous response to the commercial city. In addition to the brand revitalization of the city, georganiseerd business three times this year to promote the discussion with the owners of trademarks and legal awareness further and donations explain mercenaries specialized agency a registered trademark is exclusive to declare this year to more than 10 companies a trademark much higher than in previous years. Currently, "get employees," the "Eight Eccentrics" and Jin Zihao companies and others to get higher spending for advertising on its own brand.

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